Honesty Is A Keyword

Philosophy of SEO on Internet

Honesty is a word which can be used and abused for a number of reasons, to be honest this word is often misused on internet as a powerful keyword. A word which has accumulated lot of energy which can emotionally drag anyone to the contents where it is used on top, in headlines.

On internet words do not have any meaning attached to them, they are only a series of letters which have certain value (attached to them) like cheap, honest, best etc. These words are used as a supporting material which can help a marketing campaign succeed.

Words are used as if they are lifeless objects which do not actually convey a meaning, an intention they are mere collection of characters which have different emotional value in the market. We can use any word (without looking at its meaning and whether we actually mean what it conveys) anywhere to get the desired results. We can use the word 'honest' to add an element of authenticity.

The words are not actually misused by everyone as some people do understand there meaning in addition to its value and therefore also understand the risk associated in misusing this word by using it at a wrong place for a small one time profit.

People who understand marketing and know how it works, often overlook words (for there attached meaning), they do not give any weight-age to traditional meaning of a word (I've to use 'traditional' as our modern life is today is insecure life, marketers have access to every nook and corner of our life and therefore we may not be aware that we are already under there influence and actually misunderstand words and there meaning or may be support this (mis)use).

Soon, more and more people will become blind to the meaning and will try to understand the meaning based on its new context and thus words will have a new classification based on the theory of  marketers i.e. demand and supply.

Good will cease to be good and best will convey a new meaning, a pitch to sell something, this is internet and its philosophy which is more or less controlled by its e-commerce nature. Just like the word sex has been replaced (and conveys) porn and adult on internet, soon more words will also take a new shape a new form to convey a new meaning for society on internet.

Read more about Honesty in philosophy of honesty in this blog.